| Storytelling. Storytelling animation shows how the right shoes can turn two tired kids into mountain heros. This 30-second animated video for use on websites and social media promotes quality shoes for children’s outdoor activities. |
| Results. The video had viral video appeal, attracting wholesale buyers and retail customers to this new line of shoes for children’s mountain sports. Excellent score by Emanuele Lapiana at Osuonomio. |
| Campaign. La Sportiva, Italy |
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