Need
T-Mobile’s challenge was to communicating the technological advancements and benefits of their 5G network to current and potential customers. There was a need to convey the sense of power, connection, coverage, and limitless possibilities that T-Mobile's 5G network offers. The graphics for the comprehensive communication needed to be visually engaging.
Campaign
BrandAnimate developed a graphics theme using light beams to express the speed, power, and coverage of the 5G network. Application of the company's trademark magenta color effectively communicated the advantages of T-Mobile's 5G network, giving customers a sensory experience of superb wireless services.
