We crafted a comprehensive branding strategy for the UNICEF Latin America Conference "20.21," focusing on the core values of sincerity, passion, optimism, and hope. The visual concept, anchored by a dynamic color palette of blue, red, yellow, and green, embodies the spirit of UNICEF's mission. The resulting logo and applications effectively communicate the organization's commitment to children's rights and well-being, resonating with the target audience and elevating the conference's impact.
