Need
UNICEF Latin America needed to enhance its brand identity and elevate the impact of its "20.21" conference, reinforcing its commitment to children's rights and well-being. The challenge was to develop a comprehensive branding strategy that embodied the core values of sincerity, passion, optimism, and hope, while resonating with the target audience and effectively communicating the organization's mission.
Campaign
BrandAnimate crafted a branding strategy anchored by a dynamic color palette of blue, red, yellow, and green. This visual concept and resulting logo were designed to communicate the organization's commitment to children's rights and well-being, creating materials that resonated with the target audience and elevated the conference's impact. BrandAnimate also developed a fundraising strategy of loyalty for active donors through a promotional direct mail campaign.
