Need
The Mach Foundation (formerly IASMA), an agricultural school and research center focused on apple and grape cultivars, needed to enhance its communication strategies. Effective communication was necessary to connect with the local growers, disseminate research findings, and promote the foundation's role in agricultural innovation.
Campaign
Brian Martin, president of BrandAnimate, served as the center’s head of communications. He led web site development, annual report publication, and international media relations. This involved creating social media content, managing website updates, and generating media campaigns to capture attention. An important goal was to inform stakeholders and achieve consensus.
