Need
FBK needed a turn-around marketing program to reposition this research institute locally and internationally. Integrated communications programs weree needed to connect with the local community, business entities and funding organizations.
Campaign
The campaign involved creating a new website that established a unified identity and merged content from multiple departments. A book of research abstracts helped spread the institutes success stories. The institute set out a strategy of engaging people with the public events. Ties with the local university were strengthened with integrated master and post doc programs. Output included: Strategy, Publications, Website, Events, Relationship Building
